We're the ones who can help you figure it out.

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Cyrca

From Montreal to Shanghai, we've designed comfortable and livable homes for families of all shapes and sizes. Cras justo odio, dapibus ac facilisis in, egestas eget quam lorem ipsum.

QK

We have extensive experience designing interiors for restaurants and offices. Cras mattis consectetur purus sit amet fermentum. Cum sociis natoque penatibus et magnis dolor sit amet.

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Coventry Law

If you need your guests to have an unforgettable experience, the Hayden Collective will deliver. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Fusce dapibus.

Cyrca Composite Products

Cyrca is in the business of changing the way manufacturers and fabricators in the composites industry think about products and processes. Our work with Cyrca has focused on making their market aware of their unique products. While they are headquartered in the Inland Empire of Southern California, Cyrca is building a national presence in the composites industry.

Tradeshow Event Marketing

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We've done tradeshows. They are a jungle of paperwork and logistics and it's easy to get lost in the details. Ictus helped Cyrca navigate that jungle to make a big splash at their first industry tradeshow event.

We helped their team write a strategy and execute the game plan for a successful event that resulted in more than 100 new leads. Afterwards, we helped them qualify their leads and implement a follow-up plan to begin converting leads into customers.

We worked to coordinate a new tradeshow booth design, and helped create the takeaway materials including spec sheets, brochures, and digital downloads. 

 

Strategic Planning

Ictus Strategic Marketing continues to perform as Cyrca's marketing partner. We work together to create the company's annual strategic marketing plan, and then we help them execute every day. We are in their office several times a month working on building effective marketing collateral, videos, and direct response campaigns.

E-Commerce

When Cyrca made the decision to create an e-commerce store for their products, we set up the platform and the built the e-commerce website. We have experience with several platforms including BigCommerce, Shoppify, and 3D Cart.

 

CRM Setup and Management

With new leads coming in from our tradeshow presence and Cyrca's sales staff, we knew that it was time for the company to start using a Customer Relationship Management tool (CRM). We researched several options and recommended a CRM platform that was ideal for Cyrca's needs. We set it up, trained the staff to use it, and we help them manage

Video

Knowing that video is an important way to teach people about Cyrca products and processes, we set out to create a series of demonstration and promotional videos that we could use on the website and in email campaigns to our target market.

Marketing Collateral

Cyrca's sales force is their most effective marketing channel right now. So we've equipped their sales staff with the tools they need to walk into a prospect's shop and lead a compelling sales conversation that's backed up by professionally designed literature.

We're able to take care of the entire design process from photography to copy writing and production.

ISO 9001:2015 Certification Process

The ISO certification process is daunting. We helped Cyrca's sister companies – Sherfab Unlimited, and Lilly-RAM Chemical Compay prepare the necessary documents for the ISO certification audits. 

What the Company Faced

Before the 2008 recession, Quad Knopf, Inc. was the first choice among competitors in its regional market for community planning, engineering, and land surveying. The recession weakened demand and increased competition in Quad Knopf’s regional market. The company reduced its staff size to survive new market conditions. The firm faced strong competitors with more staff and larger marketing budgets.

Our Approach

 
 

First Initiative: Eliminate Brand Chaos

So in order to reign in the brand chaos that existed in the company, we initiated a brief two meeting process in which we laid out QK's Brand Vision in a document that is shared within the company, and consulted when making marketing/messaging decisions. This document laid the foundation for a consistent brand messaging strategy.

As part of this process, we also created a Graphic Style Guidelines document. This document sets the boundaries around all of the different ways that the company is represented visually in the market. It is another great tool to avoid brand chaos.

 

Second Initiative: Develop a New Website

I propose developing a strategic website plan that incorporates the company’s Brand Vision, and outlines the functional requirements needed to make the site a flexible, working member of the business development team. When the plan is developed, I will lead the search for a first class website development and design agency to execute our vision.

Third Initiative: Build an Ongoing Industry Insight Engine

Quad Knopf has created a business development strategy centered around the strength of its relationships with gatekeepers, influencers, decision-makers, and the community at large. This marketing initiative will add value to the business development work that the company is already doing by creating materials and digital content that are focused on starting new conversations and being useful to our target market.

This is marketing with the long view in mind. It is not about making the most noise. It is about making the most friends, and building the most trust. The question that drives this initiative is, “How can we help our clients and our non-clients with our expertise and experience?”

What the Company Faced

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Our Approach

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Strategic Issues

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Our Approach

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Stockholm's favorite hostel goes high-end

 

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Visual Brand Guidelines

 

Four page brochure

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