A Public Relations Approach
Redlands Christian Schools needed a consistent presence in the local newspapers as part of their recruiting strategy. But on a Christian School budget, they needed a way to produce content regularly, on a shoestring budget.
I developed a half day workshop and trained ten of their high school students to write news release stories for the school. We created the school's own student PR team.
The school frequently asks me to do special projects when needed. I produced this video in 2017 for the school's annual fundraising gala.