People love to hate advertising. It’s interruptive, intrusive, offensive, and 90% of the time it’s irrelevant. But there’s one day in the year that advertising is celebrated.
It’s Superbowl Sunday. There’s something nostalgic about watching the super bowl for me. I have great memories of coming home after church to watch the vikings play (or lose, more precisely) when I was growing up. So watching football in general can bring me back to my childhood. But also, the way we watch the super bowl, a live event – one of the most watched tv events in America – has not changed like the way we watch other tv or movie content.
So, I’m dedicating this episode, Episode 33 of the Ictus Marketing Podcast to the Super Bowl Ads of 2016.