Josh Steimle has built and rebuilt marketing agencies in the U.S. and now in China. He is currently living in Shenzhen, China while he builds a branch of his agency there. He’s had ups, and he’s had downs, but the strategy that he uses most successfully for his own brand is public relations, which is why I was really interested in talking with him for Episode 36.
People love to hate advertising. It’s interruptive, intrusive, offensive, and 90% of the time it’s irrelevant. But there’s one day in the year that advertising is celebrated.
It’s Superbowl Sunday. There’s something nostalgic about watching the super bowl for me. I have great memories of coming home after church to watch the vikings play (or lose, more precisely) when I was growing up. So watching football in general can bring me back to my childhood. But also, the way we watch the super bowl, a live event – one of the most watched tv events in America – has not changed like the way we watch other tv or movie content.
So, I’m dedicating this episode, Episode 33 of the Ictus Marketing Podcast to the Super Bowl Ads of 2016.
Frank Cowell believes that you have to wake up every day asking yourself, how can I serve my customers today?. With this kind of mindset, a small business owner removes themselves from the selling and marketing issues that feel icky. Instead, no matter what business you're in, your business is to serve people. Now your marketing has a clear path to serving a more noble purpose.
In our conversation, Dr. Darroch argues that while the role that women play in consumer society has changed, the marketing strategies that marketers and business owners use to engage women haven't kept up. The days when marketers could simply "shrink it and pink it" are gone. Darroch is calling for a more sophisticated strategy to meet women's needs and understand their purchase motivations.