Marla has been where you are. Starting and operating your own business can be lonely, especially when things aren't going well. Whether we talk about it or not, there can be a sense of shame in not succeeding in business. We've all been there, and it's not unlikely that we will be there again some time in the future.
Aaron once told his SEO manager that he would soon be out of a job, because search was no longer a universal game. Instead, everyone's search results are different, unique, personalized. How are we supposed to optimize our websites when we can't possibly know how a user's search results will vary from the norm?