Today we are interviewing an Inland Empire economist by the name of David Carnes. David has a Bachelor of Arts from Cal State in economics and in this interview, David is sharing his outlook on the future of the Inland Empire.
Erin Phillips is a rocket ship of positive change. She is the President and CEO of The Children's Fund in San Bernardino, CA. She loves non-profits and the role they play in our society. She has long been an advocate for civic engagement and generosity in the Inland Empire.
Frank Cowell believes that you have to wake up every day asking yourself, how can I serve my customers today?. With this kind of mindset, a small business owner removes themselves from the selling and marketing issues that feel icky. Instead, no matter what business you're in, your business is to serve people. Now your marketing has a clear path to serving a more noble purpose.
I've been searching for someone who could talk with me about economics in the Inland Empire. I finally found him. Jack Katzanek is the Senior Director of Communications and Constituent Services at the Inland Empire Economic Partnership (IEEP). Jack comes from a background in journalism. He was a reporter and editor at the Press-Enterprise in Riverside and at the Inland Valley Daily Bulletin in Ontario.
In our conversation, Dr. Darroch argues that while the role that women play in consumer society has changed, the marketing strategies that marketers and business owners use to engage women haven't kept up. The days when marketers could simply "shrink it and pink it" are gone. Darroch is calling for a more sophisticated strategy to meet women's needs and understand their purchase motivations.