Inland Empire

Episode 20 – Frank Cowell: Elevator Agency's Actionable Brand

Episode 20 – Frank Cowell: Elevator Agency's Actionable Brand

Frank Cowell believes that you have to wake up every day asking yourself, how can I serve my customers today?. With this kind of mindset, a small business owner removes themselves from the selling and marketing issues that feel icky. Instead, no matter what business you're in, your business is to serve people. Now your marketing has a clear path to serving a more noble purpose.

Episode 14 – Jack Katzanek: Inland Empire Economic Report

Episode 14 – Jack Katzanek: Inland Empire Economic Report

I've been searching for someone who could talk with me about economics in the Inland Empire. I finally found him. Jack Katzanek is the Senior Director of Communications and Constituent Services at the Inland Empire Economic Partnership (IEEP). Jack comes from a background in journalism. He was a reporter and editor at the Press-Enterprise in Riverside and at the Inland Valley Daily Bulletin in Ontario.

Episode 13 – Dr. Jenny Darroch: Why Marketing to Women Doesn't Work

Episode 13 – Dr. Jenny Darroch: Why Marketing to Women Doesn't Work

In our conversation, Dr. Darroch argues that while the role that women play in consumer society has changed, the marketing strategies that marketers and business owners use to engage women haven't kept up. The days when marketers could simply "shrink it and pink it" are gone. Darroch is calling for a more sophisticated strategy to meet women's needs and understand their purchase motivations.

Episode 9 – Dr. Mike Stull: Educating Entrepreneurs

Episode 9 – Dr. Mike Stull: Educating Entrepreneurs

In our conversation, Dr. Stull notes that entrepreneurs are different creatures than small business owners. We need both, but just because you own a small business doesn't necessarily mean that you're an entrepreneur.

Episode 7 – John Koontz: Accidental Startup

Episode 7 – John Koontz: Accidental Startup

John Koontz hated shaving, so he decided to upgrade his razor. But the blade that he liked only came in bulk quantities from overseas. So he started buying in bulk and selling the extras online.

Episode 6 – Devyn Goss: Glamour is and Emergency

Episode 6 – Devyn Goss: Glamour is and Emergency

Devyn Goss used her experience in sales and marketing to start a company that gives women and girls an occasional pink break from the grey world of the daily grind. She leverages her business to do something good for people, and she's having a blast doing it.