American Marketing Association

Episode 14 – Jack Katzanek: Inland Empire Economic Report

Episode 14 – Jack Katzanek: Inland Empire Economic Report

I've been searching for someone who could talk with me about economics in the Inland Empire. I finally found him. Jack Katzanek is the Senior Director of Communications and Constituent Services at the Inland Empire Economic Partnership (IEEP). Jack comes from a background in journalism. He was a reporter and editor at the Press-Enterprise in Riverside and at the Inland Valley Daily Bulletin in Ontario.

Episode 5 – Aaron Norris Search Engine Optimized

Aaron once told his SEO manager that he would soon be out of a job, because search was no longer a universal game. Instead, everyone's search results are different, unique, personalized. How are we supposed to optimize our websites when we can't possibly know how a user's search results will vary from the norm?