Whether you are running a business that longs to attract Christian consumers, or you are a person who wants to learn more about marketing from an expert, this podcast episode with Scott Shuford, the Founder and Chief Engagement Officer at FrontGate Media, will be of interest to you. His years of experience in marketing to both secular and more recently, Christian consumers can provide you with both ideas and an avenue to market your brand.
Scott is a founder and CEO of Buzzlogix. Buzzlogix is a social media monitoring tool that can provide a complete look at how a business is measuring up in their marketing methods. Buzzlogix does this by monitoring social media and also can automate social posting for businesses. Buzzlogix was hatched in 2014.
In his book, Lead From The Heart, Mark C. Crowley shows how people are naturally hard-wired to thrive on positive emotions. He shows how leaders can use compassion and care to lead without being taken advantage of. Mark shows how the “Golden Rule” should not only be used with customers and clients, but also with those people a leader manages.
He went from the marines, to corporate life, to comedy. Mel Austin worked on his stand-up comedy and acting career as a side hustle while he was working in sales and marketing. But like thousands of others, he was forced to change directions when the recession hit and his company down-sized.
Mel used the skills that he learned from his corporate experience to build value into the content (comedy) that he was delivering to audiences – from school assemblies to prisons and everything in between.
Erin Phillips is a rocket ship of positive change. She is the President and CEO of The Children's Fund in San Bernardino, CA. She loves non-profits and the role they play in our society. She has long been an advocate for civic engagement and generosity in the Inland Empire.
Frank Cowell believes that you have to wake up every day asking yourself, how can I serve my customers today?. With this kind of mindset, a small business owner removes themselves from the selling and marketing issues that feel icky. Instead, no matter what business you're in, your business is to serve people. Now your marketing has a clear path to serving a more noble purpose.
Marla has been where you are. Starting and operating your own business can be lonely, especially when things aren't going well. Whether we talk about it or not, there can be a sense of shame in not succeeding in business. We've all been there, and it's not unlikely that we will be there again some time in the future.
Since her early days as an image and personal brand consultant, Shauna started at least two other businesses. When she was ready to pass on some of the knowledge she had gained after working with clients, Shauna launched the Studio for Image Professionals – an online training program for people seeking to become certified image consultants. And just about a year ago, Shauna put together a team of super smart women to launch BestKeptSelf.com – a website magazine and community that publishes daily content devoted to helping women look their best, feel their best, and live their best life.
In our conversation, Jeff talks about how important it is for a person's core values to remain the same regardless of the role that they happen to be playing. In other words, it doesn't matter if you're leading your team at a corporate retreat or your watching your son's baseball game from the bleachers, you should always be operating on a standard set of core values that define who you are and how you conduct your life.
In this episode of the Ictus Marketing Podcast, we dive into their report and talk about the implications of the findings in the Infinite Dial 2014 Report published by Edison Research. I love this stuff. In a nutshell, online radio is growing fast, smartphones are ubiquitous, podcasts are gaining popularity, and Facebook is still very relevant.