Marketing

Episode 13 – Dr. Jenny Darroch: Why Marketing to Women Doesn't Work

Episode 13 – Dr. Jenny Darroch: Why Marketing to Women Doesn't Work

In our conversation, Dr. Darroch argues that while the role that women play in consumer society has changed, the marketing strategies that marketers and business owners use to engage women haven't kept up. The days when marketers could simply "shrink it and pink it" are gone. Darroch is calling for a more sophisticated strategy to meet women's needs and understand their purchase motivations.

Episode 7 – John Koontz: Accidental Startup

Episode 7 – John Koontz: Accidental Startup

John Koontz hated shaving, so he decided to upgrade his razor. But the blade that he liked only came in bulk quantities from overseas. So he started buying in bulk and selling the extras online.

Episode 6 – Devyn Goss: Glamour is and Emergency

Episode 6 – Devyn Goss: Glamour is and Emergency

Devyn Goss used her experience in sales and marketing to start a company that gives women and girls an occasional pink break from the grey world of the daily grind. She leverages her business to do something good for people, and she's having a blast doing it.