Several weeks ago, I interviewed a good friend and a great economist by the name of David Carnes. Now that we have entered a new year, I invited David back to discuss the 2015 economy, and we are also going to take a look at the coming economy in 2016.
Vincent McCoy is the Executive Director of the Small Business Development Center for the Inland Empire. The SBDC helps all kinds of businesses with consulting and training services aimed at helping people start successful businesses in the Inland Empire.
I've been searching for someone who could talk with me about economics in the Inland Empire. I finally found him. Jack Katzanek is the Senior Director of Communications and Constituent Services at the Inland Empire Economic Partnership (IEEP). Jack comes from a background in journalism. He was a reporter and editor at the Press-Enterprise in Riverside and at the Inland Valley Daily Bulletin in Ontario.
In our conversation, Dr. Darroch argues that while the role that women play in consumer society has changed, the marketing strategies that marketers and business owners use to engage women haven't kept up. The days when marketers could simply "shrink it and pink it" are gone. Darroch is calling for a more sophisticated strategy to meet women's needs and understand their purchase motivations.