Edison Research is a firm that’s focused on consumer research studies. They provide businesses with information about how Americans are using their phones, the effectiveness of tv ads, and where people are listening to music or getting their news. Every year, Edison Research publishes a study called The Infinite Dial with some pretty interesting information about how we’re consuming media.
In this episode of the Ictus Marketing Podcast, we dive into their report and talk about the implications of the findings. I love this stuff. In a nutshell, online radio is growing fast, smartphones are ubiquitous, podcasts are gaining popularity, and Facebook is still very relevant.