Episode 5 – Aaron Norris Search Engine Optimized

Guest: Aaron Norris, Vice President of Marketing at The Norris Group and co-host of The Cocktail Party Statement podcast

Aaron once told his SEO manager that he would soon be out of a job, because search was no longer a universal game. Instead, everyone's search results are different, unique, personalized. How are we supposed to optimize our websites when we can't possibly know how a user's search results will vary from the norm?

Aaron gives some practical and achievable advice about the best practices of building a site that Google, Bing, and Yahoo will look upon favorably.

Organizations, Businesses, and People mentioned in the show:

Opening Music: "The Red One" by John Scofield and Pat Metheny off their album I Can See Your House From Here

Closing Music: "Magic Beans"  by Peter Mayer off the album Million Year Mind