Podcast Episode 3 – Matt Leeds, David Carnes and Value of Process

Guests: Matt Leeds, Owner of White Frog Studios in Redlands, CA; David Carnes, CFO of White Frog Studios.

Podcast guests, Matt Leeds and David Carnes talk about why its important for companies to value the process of developing their brand strategy. Leeds takes his clients through a thorough branding process they call Black Boxes.

Leeds also shares how he built his company in the midst of the great recession, and Carnes gets all philosophical when we talk about the value of getting an outside perspective to help build your brand.


Opening Music: "The Red One" by John Scofield and Pat Metheny off their album I Can See Your House From Here

Closing Music: "Magic Beans"  by Peter Mayer off the album Million Year Mind