If we have a business that relies on getting new customers, and those customers are humans, then we need to figure out a way for those humans to find us on the internet. Tom Casano is an expert in Search Engine Optimization (SEO). He founded an SEO company called Sure Oak. During our conversation, Tom dispels some of the myths of SEO performance and updates the limited knowledge that I have on SEO based on a book that I read in 2011.
With the success of Criminal, Lauren Spohrer is a bonafide podcast celebrity. She and her team produce one of the longest running and most successful true crime podcasts out there.
Jake Scanlan runs Wiild Creative, a creative marketing agency out of Pasadena, CA. Scanlan's training in user experience gives him a unique viewpoint on how to build a strong brand. He specializes in helping companies figure out what makes them unique, and encourages his clients to be themselves in the market.
Josh Steimle has built and rebuilt marketing agencies in the U.S. and now in China. He is currently living in Shenzhen, China while he builds a branch of his agency there. He’s had ups, and he’s had downs, but the strategy that he uses most successfully for his own brand is public relations, which is why I was really interested in talking with him for Episode 36.
People love to hate advertising. It’s interruptive, intrusive, offensive, and 90% of the time it’s irrelevant. But there’s one day in the year that advertising is celebrated.
It’s Superbowl Sunday. There’s something nostalgic about watching the super bowl for me. I have great memories of coming home after church to watch the vikings play (or lose, more precisely) when I was growing up. So watching football in general can bring me back to my childhood. But also, the way we watch the super bowl, a live event – one of the most watched tv events in America – has not changed like the way we watch other tv or movie content.
So, I’m dedicating this episode, Episode 33 of the Ictus Marketing Podcast to the Super Bowl Ads of 2016.
This episode features a man who has made it his mission to help struggling small businesses find a path to success. Marc Koehler will talks about how life on a submarine is in many ways similar to running a small business. Marc is the President of Lead With Purpose, Inc., and his specialty is turning small and seemingly dysfunctional companies into functional, successful businesses.
Through ten years of photography together, Erin and Jeff have learned a lot about what it takes to grow a sustainable business. They own and operate three photography businesses in San Diego and actively teach other photography entrepreneurs how to get started in a crowded market. By sharing their challenges, Erin believes they can help others learn without experiencing the same pain.
In this podcast, I am interviewing Dr. Jeffrey Barnes. Dr. Barnes is a professor at Cal Baptist University, and the author of the top selling book: The Wisdom of Walt: Leadership Lessons From The Happiest Place on Earth.
Living in Southern California, I knew that the mention of Walt meant Walt Disney. But, what leadership lessons can we learn from Walt.