Episode 36 – Josh Steimle: How to Become a Thought Leader

Episode 36 – Josh Steimle: How to Become a Thought Leader

Josh Steimle has built and rebuilt marketing agencies in the U.S. and now in China. He is currently living in Shenzhen, China while he builds a branch of his agency there. He’s had ups, and he’s had downs, but the strategy that he uses most successfully for his own brand is public relations, which is why I was really interested in talking with him for Episode 36. 

Episode 33 – Super Bowl 50 Ad Review

Episode 33 – Super Bowl 50 Ad Review

People love to hate advertising. It’s interruptive, intrusive, offensive, and 90% of the time it’s irrelevant. But there’s one day in the year that advertising is celebrated.

It’s Superbowl Sunday. There’s something nostalgic about watching the super bowl for me. I have great memories of coming home after church to watch the vikings play (or lose, more precisely) when I was growing up. So watching football in general can bring me back to my childhood. But also, the way we watch the super bowl, a live event – one of the most watched tv events in America – has not changed like the way we watch other tv or movie content.

So, I’m dedicating this episode, Episode 33 of the Ictus Marketing Podcast to the Super Bowl Ads of 2016.

Episode 32 – Marc Koehler: Leading with Purpose

Episode 32 – Marc Koehler: Leading with Purpose

This episode features a man who has made it his mission to help struggling small businesses find a path to success. Marc Koehler will talks about how life on a submarine is in many ways similar to running a small business. Marc is the President of Lead With Purpose, Inc., and his specialty is turning small and seemingly dysfunctional companies into functional, successful businesses.

Episode 31 – Erin Youngren: Generosity is a Strategic Asset

Episode 31 – Erin Youngren: Generosity is a Strategic Asset

Through ten years of photography together, Erin and Jeff have learned a lot about what it takes to grow a sustainable business. They own and operate three photography businesses in San Diego and actively teach other photography entrepreneurs how to get started in a crowded market. By sharing their challenges, Erin believes they can help others learn without experiencing the same pain.

Episode 30 – David Carnes: The Economy of the Past, Present, and Future

Episode 30 – David Carnes: The Economy of the Past, Present, and Future

Several weeks ago, I interviewed a good friend and a great economist by the name of David Carnes.  Now that we have entered a new year, I invited David back to discuss the 2015 economy, and we are also going to take a look at the coming economy in 2016.

Episode 29 – Jeffrey Barnes: Leadership Lessons from the Happiest Place on Earth

Episode 29 – Jeffrey Barnes: Leadership Lessons from the Happiest Place on Earth

In this podcast, I am interviewing Dr. Jeffrey Barnes. Dr. Barnes is a professor at Cal Baptist University, and the author of the top selling book: The Wisdom of Walt: Leadership Lessons From The Happiest Place on Earth.

Living in Southern California, I knew that the mention of Walt meant Walt Disney. But, what leadership lessons can we learn from Walt.

Episode 27 - Scott Shuford: How to Reach a Niche Audience

Episode 27 - Scott Shuford: How to Reach a Niche Audience

Whether you are running a business that longs to attract Christian consumers, or you are a person who wants to learn more about marketing from an expert, this podcast episode with Scott Shuford, the Founder and Chief Engagement Officer at FrontGate Media, will be of interest to you. His years of experience in marketing to both secular and more recently, Christian consumers can provide you with both ideas and an avenue to market your brand.