What the Company Faced
Map Consulting is an established leader in management training and leadership coaching. Like most companies, their staff wear several hats, and the company's marketing manager found herself stretched too thin to tackle a social media plan to engage their audience with new media. They needed a plan to follow and a push to get them off the runway.
I engaged directly with MAP's marketing manager to create a plan that a.) would help them reach their goals, and b.) could be implemented within the limitations of their time and budget.
I helped MAP create a series of social media image templates to promote their workshops and inspire their audience with quotes from their latest book. Our strategy included the creation of an internal Proprietary Audience Development (PAD) team. The team was tasked with helping the marketing manager develop new, useful ideas for content.
We met every week for three months to check in and stay on track. I also attended one of their workshops to create a library of custom photos and video testimonials.
An ongoing plan to engage their audience through new media.
MAP needed to communicate with its audience several times a week if not daily. I created 35 image based templates for the company to promote events and inspire its audience.