Cyrca Composite Products
Cyrca is in the business of changing the way manufacturers and fabricators in the composites industry think about products and processes. Our work with Cyrca has focused on making their market aware of their unique products. While they are headquartered in the Inland Empire of Southern California, Cyrca is building a national presence in the composites industry.
Tradeshow Event Marketing
We've done tradeshows. They are a jungle of paperwork and logistics and it's easy to get lost in the details. Ictus helped Cyrca navigate that jungle to make a big splash at their first industry tradeshow event.
We helped their team write a strategy and execute the game plan for a successful event that resulted in more than 100 new leads. Afterwards, we helped them qualify their leads and implement a follow-up plan to begin converting leads into customers.
We worked to coordinate a new tradeshow booth design, and helped create the takeaway materials including spec sheets, brochures, and digital downloads.
Ictus Strategic Marketing continues to perform as Cyrca's marketing partner. We work together to create the company's annual strategic marketing plan, and then we help them execute every day. We are in their office several times a month working on building effective marketing collateral, videos, and direct response campaigns.
When Cyrca made the decision to create an e-commerce store for their products, we set up the platform and the built the e-commerce website. We have experience with several platforms including BigCommerce, Shoppify, and 3D Cart.
CRM Setup and Management
With new leads coming in from our tradeshow presence and the efforts from Cyrca's sales staff, we knew that it was time for the company to start using a Customer Relationship Management tool (CRM). We researched several options and recommended a CRM platform that was ideal for Cyrca's needs. We set it up, trained the staff to use it, and we help them manage the tool effectively.
Knowing that video is an important way to teach people about Cyrca products and processes, we set out to create a series of demonstration and promotional videos that we could use on the website and in email campaigns to our target market.
Cyrca's sales force is their most effective marketing channel right now. So we've equipped their sales staff with the tools they need to walk into a prospect's shop and lead a compelling sales conversation that's backed up by professionally designed literature.
We're able to take care of the entire design process from photography to copy writing and production.
ISO 9001:2015 Certification Process
The ISO certification process is daunting. We helped Cyrca's sister companies – Sherfab Unlimited, and Lilly-RAM Chemical Company prepare the necessary documents for the ISO certification audits.
It took several months, but we were able to save company managers the time it takes to write the documents and guide the external auditor through the company profile.