Content and New Media Marketing

Make your marketing so useful, people will pay for it.
— Jay Baer, Convince and Convert

Conventional Content Strategy

You've never thought about marketing this way, I can almost guarantee it. Dollars to doughnuts, you're thought process looks like this:

 

I have a product/service/idea that helps people solve a problem. Now I need to create marketing that helps me sell my product/service/idea to these people.

 

The result of this conventional content strategy is 20th century-style advertising. Magazine spreads that brag about the awards your company has won and the celebrities that use your stuff.

This kind of marketing still has a purpose and place, but it's getting smaller and smaller. It's time for all of us to adjust.

The Ictus content Strategy

 

You have a product/service/idea that helps people solve a problem. Now let's create marketing that helps people solve the little problems that live around the edges of their big problem so that they come to you as the trusted expert at solving their big problem.

 

We'll work with you to create ways to help your customers and future customers early in the purchase process.

Examples of things we've done