business

How to Choreograph Your Sales Pitch

How to Choreograph Your Sales Pitch

In the teaching world, the pitch isn't about the supplier at all. It's about the customer... the best sales conversations present the customer with a compelling story about their business first, teach them something new, and then lead to their differentiators. Don't lead with [a solution], lead to [a solution] (Dixon/Adamson p. 74).

Social Media: A Communication Tool or a Defining Element of Relationship

Social Media: A Communication Tool or a Defining Element of Relationship

There's no doubt that social media has changed the way we communicate. But human beings are by nature, a social animal.​ We've always been relational. And in my view (ever-evolving), the presence of new communication tools does not alter the nature of our relationships to one another.