Inland Empire

Audience by Jeffrey Rohrs

Audience by Jeffrey Rohrs

The bookshelves – virtual or otherwise – are filled with marketing books about how to use social media to grow your business. The antidote to a short shelf life for a book like this is to focus on strategy rather than tactics. Audience includes both sides of the coin. If you're looking for a primer on starting a LinkedIn company page, Mr. Rohrs can help you think that through.

Identity Crisis

Identity Crisis

If you look at marketing the way I do – creating value and telling a story that resonates with people – then marketing and music are cousins from the opposite sides of town. Maybe I'm the only one who thinks of marketing this way. If so, so be it. I'm happy to have a unique perspective on marketing.

What Happens When the Buyer Knows More than the Seller?

What Happens When the Buyer Knows More than the Seller?

Don't be afraid of this new level playing field between you and your buyer. Embrace it! Make it work for you and your business. Add more value to your customers' experience and build your brand into a trustworthy authority in your industry. Your balance sheets will thank you for it.