Three Tips for Making Your First Marketing Video

Creating video content for your company is scary, but essential for most businesses today. Why? Because people love consuming video content. So if your customers are people, then you should probably start thinking about how you can use video in your marketing efforts.

Some people are really good on camera, like this guy:

But most of us are a bit more camera shy, and making a video feels awkward. But don't sweat it; There's a way to get this done.

Tip 1: Use the right people in your company

My first recommendation is to find the person in your company who is most comfortable in front of the camera. It's a mistake to put the CEO in every video just because she is the CEO. The person or people who are good at looking natural and speaking conversationally to a camera should be the ones making the videos. If that's not the CEO, so be it.

If your customers are people, then you should probably start thinking about how you can use video in your marketing efforts.

tip 2: Plan the video before you shoot

Second, take some time to plan your video before you start shooting. This will save you time and a lot of headaches. And your video will turn out better in the end. There are a lot of templates out there to help you plan your video. Some people like to create a storyboard for each of their videos. If you're telling a narrative story, storyboards are really useful.

But if you're just creating a 2-3 minute "Welcome to my company" video, or a product demonstration/teaching video, a simpler outline might be all you need. You can download the template that I use with my clients by clicking the button below.

Tip 3: Make a Bad Video

Finally, if you've never created a video before, I recommend just doing it even if it's bad. You will learn a lot by going through the process, and your next video will be just a little less bad. And the video after that... you get the point. 

Making a video is a creative process. It's a lot like writing. Remember when you were in school and teachers were telling you to write several drafts of your essay before you turn it in. It never fails for me, whenever I sit down to write a news release for a client or a blog article for my website, I spend a frustrating amount of time just staring at a blank screen. After years of writing every day, the blank screen still frightens me, until I remember a chapter in one of my favorite books on writing by Ann Lamott.

The book is called, Bird by Bird. The third chapter is called "Shitty First Drafts." Enough said, really. If you want to get to the good final version of a piece of creativity, the most consistent, least frustrating route is through at least one shitty first draft. So make a bad video and feel happy that you are on your way to better videos.

Happy video-making.