As more people listen to podcasts, more people will want to create their own. If you're one of those people, you'll have to decide what kind of podcast you're going to create. Are you going to interview people? Will you tell stories about people doing incredible things in your industry? Maybe you just want to rant audibly online. Regardless of why you want to start a podcast, you will have to decide which basic format to use. So far, I've identified these seven podcast formulas.
At the heart of improv, there's collaboration – a small group of people who are in it together, and under pressure to perform. If you're older than 22, you're probably familiar with meetings. And if you're familiar with meetings, you know that meetings are where creativity and motivation go to die. Improv can help.
Theater improv is a team of actors who perform scenes without a script. They write the scene as they go by reacting to the input they are given by their teammates. It sounds a little bit like business, doesn't it? Improv is not just for actors; anyone can learn improv. And it's becoming more popular for business professionals to study the principles of improv to help them sell products, ideas, and their company.
What comes to mind when you hear the word improv? Most people picture a comedian on stage telling jokes off the top of her head. We love people like Tina Fey, Robin Williams, and Will Ferrell, because they are incredible improv performers. They worked and trained to get better at improv, and for decades we've tuned in on Saturday night to watch them Live from New York! But improv is growing up. Every year, thousands of people are attending workshops around the country to learn the principles of improv. Why? To be better at business.
I'm working with a client who has a major pitch coming up and if I could, I would insert this book directly into his brain. But since I can't do that, I thought I'd do my best to summarize the ideas in Peter Coughter's book, The Art of the Pitch: Persuasion and Presentation Skills that Win Business.
The bookshelves – virtual or otherwise – are filled with marketing books about how to use social media to grow your business. The antidote to a short shelf life for a book like this is to focus on strategy rather than tactics. Audience includes both sides of the coin. If you're looking for a primer on starting a LinkedIn company page, Mr. Rohrs can help you think that through.
If you look at marketing the way I do – creating value and telling a story that resonates with people – then marketing and music are cousins from the opposite sides of town. Maybe I'm the only one who thinks of marketing this way. If so, so be it. I'm happy to have a unique perspective on marketing.
In the teaching world, the pitch isn't about the supplier at all. It's about the customer... the best sales conversations present the customer with a compelling story about their business first, teach them something new, and then lead to their differentiators. Don't lead with [a solution], lead to [a solution] (Dixon/Adamson p. 74).
Marketing and marketers have an ugly reputation. According to popular opinion, we're pushy, dishonest, manipulative, and greedy. In podcast episode 1, my friend Nick had nothing good to say about marketers' efforts to target children. And before learning more about the practice of marketing, I would probably share in this popular opinion. But that's because I didn't understand what marketing (with a capital M) really was all about.
Yes, non-profits need to have a marketing strategy – not the dark arts kind of marketing, but the capital M kind of marketing. If you're an executive with a non-profit you need to define the audience with whom you want to connect, work to understand their needs, and leverage your strengths to meet those needs better than anyone else. That's marketing.